We snapped this beauty in the John Lewis department store on Oxford Street in the middle of London's world famous shopping district.

This plasma screen measures 103 inches and weighs in at a quarter of a ton. The set will knock you back a cool £50,000 (alternatively you could go out and buy a couple of really nice cars for that). A salesman told me that each set is an individual purchase and they would have to come around for a home visit to see if there is enough space in the living room. Let's be honest about this, if you can afford a fifty grand telly - you have a big enough living room too.

THe salesman said that business for the set was good and there'll stock it as long as people come through the door and buy it. Mind you, there are a lot of premiership footballers out there so we expect to see this on the fifth floor of store for some time yet.

And yes the picture quality is absolutely fantastic.