Apple TV sets that were supposed to be broadcasting by the end of February won’t now be available until mid-March.

While that’s not exactly a delay of PS3-style proportions, it is still a minor embarrassment.

According to reports, those with pre-orders still claim their shipping date says 28 February, although following Apple’s statement it is more likely to be 5 March.

The $300 version released in the US stores up to 50 hours of television footage, streams media from personal computers and offers wireless, HDMI and USB 2.0 connections.

Apple TV: coming slightly less soon to a shop near you